Many people, and a lot of my friends, complain about their “private data” being made known to large companies. Facebook, Rogers, and other huge companies constantly get flak for collecting personal information about their clients. But they do this to make advertising and your overall user experience MORE RELEVANT. Sears however, sucks at this:
This is a prime example of why I don’t care if a company has my demographic information. It’s not even that personal. Hell, there needs to be some sort of “OpenCookie” standard where I can plant a cookie in my browser that says I’m 23, male, and from Edmonton, Alberta, Canada so that the next time I search for coffee equipment I’m not being hit with bra advertisements that are completely irrelevant to me.
