A Third Place

Some people have been asking me what I have decided to call my internet cafe so I’ve decided to write a post about it. The cafe will be named Third On Whyte. I’ve registered both the .ca and .com domain names and I will be developing website/landing page for the cafe.

The name “Third” comes from a great article I read about an internet cafe in San Francisco. It brings up the concept that everyone has a third place in their lives.

Essentially you, me, and everyone we know have a third place that you use as a sort of refuge from daily life. Of course you are’t limited to one “third place” but it’s the concept that matters. For example a youth might have school, home, and the mall; the mall being their third place. A professional might have home, work, and the golf course where they go to sort out their thoughts and relax. Many travelers, students, and young adults use cafes and lounges with internet access as a place to go and work on projects or just relax and surf the web.

This is my goal, to create a trendy, relaxed environment where people can come and relax and surf the internet.

Anyway, I’m off to Banff for the weekend… and I’m not taking my laptop!

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